Cliqy for Sponsors & Brands
Engage with communities in the right way
You already spend money helping people discover your business. Cliqy gives some of that budget a way to support the communities you care about too, in way that is good for everyone.
Share content with a built-in reason to read, and get the result you need to keep it going for good.
Sponsorship doesn't work like it should.
Clubs have something valuable: people brought together by something they care about. We should all want to support that.
But businesses need to justify their spend, and clubs struggle to show what that support returns. It's no ones fault, but it means funding often comes down to goodwill and whatever budget can be spared, rather than meaningful value.
Due to its very nature, it's hard to access, and from finite pots.
By changing, we can make it stick.
Cliqy changes the model from traditional 'sponsorship' to genuine community connection, with a guaranteed reason to read.
Support grassroots communities by making your normal marketing spend work harder: your branded content is delivered by someone trusted, and funds the club they love. In fact, 80% of campaign spend in Cliqy is given directly to the clubs that interact with it.
It's money you might have spent anyway. It's now spent better.
Find new clubs to support &
Do more for those you already know
One Cliqy business account lets you work with clubs through the network and connect with those you already support.
Or if you are a parent body or association, you can enhance your existing organisation-sponsor relationships through Cliqy.
For businesses & brands
Put your marketing budget behind useful content and the communities you want to support.
UK-wide reach: Access the network, support clubs locally or nationally, and work with new and existing clubs from one account.
Your brand, in relevant conversation: Clubs choose what fits their members, then share it through the conversations they already have.
For existing relationships
Make support go further for clubs you already work with.
Existing sponsors: connect using a partnership code and run campaigns for linked clubs.
Governing bodies and associations: connect affiliated clubs and sponsors, choose which campaigns to make available, and give partner content that dedicated position at the top of club feeds.
Make your next campaign one where everybody wins
Set up your Cliqy for business account
When registration opens, add your business details.
We’ll guide you through getting ready for your first campaign.
Plan your first campaign
Start with something relevant to the clubs you want to talk to. Add or link to your content and decide what to put behind it.
Our feed algorithm makes sure the right content ends up in front of the right clubs.
Your content is shared
If a club manager likes what they see, they generate a link and share with their members. If they read it, it counts against your campaign.
Cliqy verifies every read is genuine and unique before counting so your budget is always protected.
Track your performance
Track qualifying reads, budget used, funding generated and other useful campaign metrics you don't get with traditional sponsorship.
Use the results to decide what and who to talk to next.
tap into the power
of trusted Recommendation
Club messages come from the people who organise training and keep everyone involved. When they recommend something useful, it carries the trust built through that relationship, and becomes much more powerful.
Find the right fit. Make your campaign available to clubs by region, sport and interests.
Bring something worth sharing. Use practical advice, useful guides or relevant offers that give club managers a reason to recommend your content.
Let the club make the introduction. Managers choose what belongs alongside their usual messages to members.
Your brand.
Now in a private conversation.
Your brand can appear in the message groups and club emails members already use to stay connected. Useful content earns it a place alongside the conversations they’re already having.
Put your name to it. Publish useful content under your own brand, so members know who is supporting their club.
Use content you already have. Publish an article inside Cliqy or link to something on your own website.
Give interested readers somewhere to go. Include a website link and an optional discount code so they can explore further.
Give community engagement a reason to keep going
Seeing what your spend achieves gives you a clearer case for funding the next campaign. When that spending brings a worthwhile response and helps the club, both sides have a reason to keep it going.
Stay in control of your spend. Set a campaign budget, monitor what remains, and pause or add more funding.
See the response. Follow valid clicks, qualifying reads, read rate and the clubs generating activity.
See what it earns for clubs. Track the funding generated alongside your campaign results, giving you both something concrete to build on.
FAQs
A few things you might be wondering.
No. Club managers decide what belongs in their conversations, and members decide what to read. Paying for a campaign does not guarantee distribution, reads or sales.
Relevant content gives clubs a reason to share. The recommendation and club-funding benefit give members reasons to engage. Your results help you decide what to fund again.
Content from established relationships has a dedicated place at the top of the club’s feed. This helps managers find content from their own partners and those connected through their parent body.
The relationship is made visible, while the club retains control over what it shares with members.
A parent body can connect its existing sponsors and make selected funded campaigns available to its affiliated clubs.
Your team chooses which campaigns to distribute through the network and can add or remove them from that shared library. Club managers then decide what is relevant to their members.
It gives an organisation-wide partnership a practical way to support individual clubs, while keeping those clubs in control of their communications.
Yes. Each campaign has a maximum budget, shared across its content and participating clubs. You can monitor the amount used and remaining, pause the campaign or increase its budget.
New charges cannot exceed the available campaign budget. Pausing does not cancel charges already incurred.
For articles hosted on Cliqy, a qualifying read must meet checks for active viewing time and progress through the article, within a valid tracking session.
Opening a link alone does not count as a qualifying read. These checks measure engagement with the article; they do not claim that someone has read every word.
You can include a website link and an optional discount code. Your own website analytics and checkout reporting can help you connect subsequent visits, enquiries or purchases to the campaign.
Cliqy’s campaign reporting measures the activity through club links. It does not currently report completed purchases or a financial return on your spend.
Cliqy checks for duplicate events and unusually frequent activity, and recognised link-preview requests do not generate charges. Suspicious activity can be held for review before it becomes billable.
These controls reduce invalid activity, but they are not a guarantee against every form of misuse. Reporting should not be interpreted as a count of unique individuals across every club and device.
No. Your content reaches those conversations because the club chooses to introduce it. Cliqy does not give businesses access to private groups, their conversations or members’ contact details.
That introduction is the point: useful content, shared by someone members know, with an additional reason to read—supporting their club.
The club share is 80% of the amount charged for eligible activity through its links. The remaining 20% covers Cliqy and payment costs. Allocations are calculated in whole pennies.
This applies to campaign spend actually generated—not the entire budget you make available. Members do not need to purchase anything for their club to earn.
Create your business account, add your content, choose which clubs it should be available to, and set your campaign rate and budget.
Club managers browse the available content and choose what fits their members. They share it through their club’s tracked Cliqy link, alongside their usual messages. Cliqy records the response, allocates the club’s share and shows your campaign activity.
No. They can follow a link in their browser and read the content without creating a Cliqy account or buying anything.
Paid activity requires tracking consent. Someone who chooses to continue without tracking can still access the content, but that visit does not generate paid engagement.
Yes. Network campaigns can be matched by geography, club type and relevant interests. You can also set club-size criteria.
That gives a local business a way to focus its activity, while a regional or national brand can make content available more widely. Matching determines which clubs can discover your campaign. Each club still chooses whether to share it.
Yes. Useful articles, practical guides and relevant offers can all work. You can publish an article inside Cliqy or link to content on your own website.
Hosting an article in Cliqy allows qualifying-read measurement. For external content, Cliqy measures the tracked click to your page; your own website analytics measure what happens afterwards. Content is reviewed before becoming available to clubs.
Cliqy is preparing for launch. Join the launch list and tell us about your business, the clubs or sports you want to support, and any existing club or governing-body relationships.
If you represent a governing body or association, tell us about your affiliated clubs and sponsors. We’ll be in touch about availability, setup and the next steps for taking part.
You set a campaign rate and a maximum budget. For articles hosted on Cliqy, part of the rate is charged for a valid click, with an additional amount charged when the visit qualifies as a read. Content hosted on your own website uses click-based pricing.
Campaign budgets are spending limits, rather than upfront deposits. Billable activity is invoiced monthly, with payment details and invoice history managed through your account.
Use the club’s partnership code to link your business account. You can then make funded content available through that existing relationship and run campaigns for your linked clubs.
You can also run wider network campaigns from the same business account. Supporting an existing club and finding new clubs to support can sit alongside each other.
Funding follows the club’s tracked link. When an affiliated club shares content and eligible activity is recorded through that link, the club’s share is credited to that club.
The parent-body relationship helps make the opportunity available. Each participating club earns through the activity its own links generate.
Your account shows campaign spend, remaining budget, valid clicks, qualifying reads, read rate and active clubs. You can also compare the response to individual pieces of content.
“Read rate” means qualifying reads divided by valid clicks. “Active clubs” means clubs whose tracked links have generated valid clicks.
Recorded sharing actions and estimated audiences provide additional context. They are not confirmation that every member received or opened a message.
Still have questions?
Help fund clubs from day one
We’re getting Cliqy ready for launch and inviting businesses, sponsors and associations to take part with useful, funded content ready for clubs when they join.
Tell us who you’d like to support and what you or your partners could bring. We’ll be in touch to work through the next steps together.
Tell us about your business, organisation or club relationships
Talk to us about your campaign ideas, or bring the sponsors you work with into the conversation
Pledge new or existing content and budget for clubs at launch
